SEO for Painters:

Skyrocket Your Leads and Grow Your Business in 2025!

SEO FOR PAINTERS or Search Engine Optimization For Painting Contractors. We build our painting contractor websites and do some very specific SEO things which is why we do so well in the organic listings. To illustrate our thoroughness with SEO for painters we will specifically be looking at the multitude of things we do for one of our pro painter websites.  This is  the exact step-by-step checklist we use for every pro painter web page.

If you’re a painter and have your own painting company with your painting website then maybe you might find the following process helpful to out hustle the other painting companies by beating them in Google’s organic listings. When we’re talking about SEO for painters, nothing is more important than being ‘atop the organics’.  It’s about the money, honey. 

When we complete this list for one of your web pages for your cabinet painting website, commercial painting website or residential painting website, you will never have to improve that particular page again for on-page SEO as it will be impeccable.  Pretty good deal right?  On this page we will walk you through, step-by-step, our entire on- page SEO for painters checklist we do during the web design process for an optimized website. So, to begin with let’s start with the basics, which is:

What is on-page SEO?

On-page SEO for painters is the process of optimizing a single page on your pro painting website.  This is not to be confused with on-SITE SEO for painters, which is the process of optimizing an entire painting website.

Sometimes seeing where the “on-page SEO” is (blue circle), in the oftentimes confusing matrix of SEO, can be helpful in pinpointing the relationship to other areas of SEO. 

It’s also important to mention the difference between on-page SEO versus off-page SEO when we’re taking over or making from scratch, a  painting website.

Off-page SEO includes activities done off of a painting website in an effort to increase the site’s search engine rankings and make more money for the painter.

THAT’S NOT THE ENTIRE STORY THOUGH!

Link building or “off-page SEO” is the process of acquiring back links to your painting website. Common off-page SEO actions include building backlinks, encouraging branded searches but also includes increasing engagement and shares on social media.  In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative and having expertise in that particular area.  Experts in painting in your case.

So, while on-page SEO is the foundation you need to rank you’ll usually need a substantial offsite SEO plan to acquire back links to your pages and painter website as a whole.

Now, the next question is:

Why is on-page SEO for your kitchen cabinet painting website SO important?

Most cabinet painters with a contractor website have what can be described as basic knowledge of SEO and will typically just wrongly assume that on-page SEO involves simply placing a handful of keywords on a page. There’s no denying that keywords are critical for on-page optimization but there are another 80 things that should be done to every single page of your cabinet painting website to stand the best chance at getting listed in the top of the Organic listings.

Keywords are critical for on page optimization but there is much more to the process.  As you’ll soon find out, on-page optimization for your contractor website includes:

• Keywords
• Copy Writing
• Media
• Links
• User Experience
• Conversions

Understanding and executing all of these on-page SEO factors is important because it will determine how well your cabinet painting page will rank in Google. What SEO For Painters will be showing you isn’t just about rankings though. This checklist will show you exactly how we optimize your pages on your painting contractor website to the fullest extent and how we also help you increase dwell time to build rapport for your brand and even drive conversions.

This is how we do on-page SEO step-by-step. At Cabinet Painting Listings, we do SEO for kitchen cabinet painters and follow this checklist to achieve great organic search results which will in turn make the phone calls and emails come in more than ever giving you many more opportunities to bid and therefore land perfectly optimized pages for your painting contractor website. That means you will out rank your competition on Page One of the Organics wore work. All because we were so incredibly thorough with the on-page optimization of your cabinet painting website.

Table of Contents:

1. Do you have google analytics tracking set up?

2. Are you tracking your primary keyword phrase?

3. Is your page crawlable?

4. Is your page indexable?

5. Are you targeting the right keywords?

6. have you already targeted this keyword?

7. Does your page satisfy search intent?

8. Is your primary keyword in the title?

9. Is your title click worthy?

10. Can you add modifiers to your title?

11. Have you used all of your title tag real estate?

12. Is your title tag wrapped in an H1 tag?

13. Is your primary keyword in the meta description?

14. Is your meta description click worthy?

15. Is your primary keyword in the URL?

16. Is your URL structure lean?

17. Is your primary keyword in the first sentence?

18. Is your keyword density too aggressive relative to your competitors?

19. Have you added variations of your primary keyword into the copy?

20. Have you added synonyms (LSI keywords) of your primary keyword into the copy?

21. Is your page different and better than your competitors?

22. Is your copy free of spelling and grammatical errors?

23. Is your copy longer, (on average) than your competitors?

24. Is your copy well written?

25. Is your copy well scannable?

26. Is your copy written for an 8th grader?

27. Is your copy engaging?

28. Does your copy use short paragraphs?

29. are your headings structured logically

30. is your copy using descriptive headings?

31. have you used keyword variations, LSI keywords or synonyms in your headings?

32. Is your copy using bullet points and numbered lists?

33. Is your copy fresh?

34. Does your page have as many or more images than your competitors?

35. Are your images unique to your website

36. Are your images high quality?

37. are you using the right image format?

38. Are your images sized appropriately?

39. Are your images compressed?

40. Do your images have descriptive file names?

41. Do all your images have descriptive and ALT tag descriptions?

42. Does your page have video content?

43. Are the videos relevant to the page/primary keyword?

44. Are the videos unique to your brand?

45. Are the videos high-quality and valuable?

46. Is the video content responsive?

47. Are the videos hosted on the right platform?

48. Are the videos optimized?

49. Does your page have internal links?

50. Are your internal links using descriptive anchor text?

51. Are your internal links optimized based on the first link priority?

52. Does the page have breadcrumbs?

53. Are your internal links useful?

54. Are all of your internal links using preferred URLs?

55. Does your page have external links?

56. Are all affiliate, sponsored or paid links using a No Follow tag?

57. Are all of your external links set to open in a new window?

58. Does your page have broken links?

59. Are all of your links clearly links?

60. Does you page load in less than three seconds?

61. Is your page responsive and mobile friendly?

62. Does your website have an SSL certificate installed?

63. Is your font type legible and easy to read on all devices?

64. Is your font size large enough to be easily read on all devices?

65. Does your page use aggressive interstitials?

66. Does your page have aggressive ad placements?

67. Is your address prominently displayed?

68. Is your address using structured data?

69. Is your page using structured data?

70. Is the structured data set up correctly?

71. Are you giving health, financial or legal advice?

72. Does your page have the appropriate disclaimers?

73. Does your page list and link to all sources of information?

74. Does your blog content have a visible author?

75. Is the author credible and qualified to write about the topic?

76. Does every blog post have a detailed author box and bio?

77. Does each author have a dedicated and detailed author page?

78. Does the page have clear calls to actions?

79. Is the page shareable?

80. Is the website design modern and updated?

The first part of this process is performance.

1. DO YOU HAVE GOOGLE ANALYTICS TRACKING SET UP?

We need a way to measure the SEO performance of your page and Google Analytics is the best there is. If you have an existing pro painter site and you don’t have Google Analytics set up we will set it up for you. If we are building a site for you then we will also set it up for you.

2. ARE YOU TRACKING YOUR PRIMARY KEYWORD PHRASE?

We track your primary keyword phrase for your pro painter website or roofing website

Crawling and indexing.

3.IS YOUR PAGE CRAWLABLE?

You wont do well if Google’s spiders can’t access your pro painter page.

4.IS YOUR PAGE INDEXABLE?

You won’t rank on Google unless you have a crawlable page so that’s the first thing that has to be done. Making sure that your contractor page actually gets indexed is the second step. By simply copying your URL and pasting it into Google we can find out if the page has been indexed by Google.

Established pages should show up and if they don’t then we figure out why.  Now it’s time to optimize your page for your primary keyword.  This is where things get exciting

5.ARE YOU TARGETING THE RIGHT KEYWORDS?

Some pro painters, who don’t do SEO for a living, overestimate their ability to rank for certain keywords. We need to go through extensive keyword qualification, in competitor analysis, processes to ensure that you’re targeting the right keywords.First, we run your keyword through SpyFu keyword explorer tool. and you can quickly eliminate keywords based on keyword difficulty or KD.

New websites or ones that lack authority shouldn’t target keywords greater than a KD of 50.

Total linking group domains, which we export from Spyfu, Search Engine Ranking, SemRush or Ahrefs keyword explorer and word count. So now we have a roadmap of what we need to do to compete for your target keyword phrase.

6.HAVE YOU ALREADY TARGETED THIS KEYWORD?

Keyword cannibalization occurs when multiple pages target the same primary keyword phrase.

This is something we will determine if you already have a website and it’s something that we won’t be guilty of if we create your pro painter website for you. It will be a priority from the onset of your SEO campaign to not have pages cannabalizing one another.  So heres our strategy. We target one primary keyword per page and then focus on creating and updating that one page. We won’t create or optimize another page for the same primary keyword.

We use the Hub and Spoke Content Strategy.

Now our next task is to determine if your page satisfies searcher intent

7.DOES YOUR PAGE SATISFY SEARCH INTENT?

There are four primary categories of search intent

• Informational
• Transactional
• Comparison Query
• Navigational

Understanding the intent behind your keyword should dictate how you structure your intent

8.IS YOUR PRIMARY KEYWORD IN THE TITLE?

Your primary keyword should be in your page’s title tag

9.IS YOUR TITLE CLICK WORTHY?

Google uses the words in your title tag to understand what your page is about. It’s critical that we make your title as eye catching and click worthy as possible

10.CAN YOU ADD MODIFIERS TO YOUR TITLE?

Title modifiers like “best”, “top” or the year “2020” for example can help you capture more long tail organic search traffic

11.HAVE YOU USED ALL OF YOUR TITLE TAG REAL ESTATE?

Google SERPS will truncate your title at the 66’th character mark so we at Robo Spy take full advantage of this character real estate and make sure your keyword is toward the front of the title and after that, we use all the copywriting techniques we can to entice searchers to click on your result.

12.IS YOUR TITLE TAG WRAPPED IN AN H1 TAG?

Every page on your website should have an H1 tag

13.IS YOUR PRIMARY KEYWORD IN THE META DESCRIPTION?

Google typically rewrites meta descriptions but it’s smart to write a descriptive one that includes your primary keyword anyway.  Just to cover your bases

14.IS YOUR META DESCRIPTION CLICK WORTHY?

Like your title, you should try to make your meta description as click worthy as possible

15.IS YOUR PRIMARY KEYWORD IN THE URL?

Having the primary keyword in the URL will work out favorably for you as Google has stated that having your keyword in the URL is a ranking factor

16.IS YOUR URL STRUCTURE LEAN?

Shorter URLs perform better so leave only your target keyword phrases

17.IS YOUR PRIMARY KEYWORD IN THE FIRST SENTENCE?

Placing your target keyword phrase in the first sentence is a perfect way to achieve the goal of allowing Google’s algorithm to know exactly what  your page is about

18.IS YOUR KEYWORD DENSITY TOO AGGRESSIVE RELATIVE TO YOUR COMPETITORS?

We check your competition to identify the average keyword density for your targeted keyword phrase.  Then we compare your density to that average and tweak the content when required

19.HAVE YOU ADDED VARIATIONS OF YOUR PRIMARY KEYWORD INTO THE COPY?

It’s clever to construct your pages around one primary keyword, however, you should also try to rank that page for all the closely related variations as well

20.HAVE YOU ADDED SYNONYMS (LSI KEYWORDS) OF YOUR PRIMARY KEYWORD INTO THE COPY?

Although it’s important to structure your page around your primary keyword you also need to interweave other relevant synonyms and topics around it. Essentially, your page should be answering every question and solving every problem around your targeted keyword phrase.

21.IS YOUR PAGE DIFFERENT AND BETTER THAN YOUR COMPETITORS?

Unique is better than long.  Every page on your website that you want to rank needs to bring something new and fresh to the table. Always approach your content from the angle of: How are we going to make this page different than what currently exists while adding more value?

Your page’s UX and UI must be better than your competitors

22.IS YOUR COPY FREE OF SPELLING AND GRAMMATICAL ERRORS?

At Robo Spy Agency we use Grammarly to find spelling and grammatical errors

23.IS YOUR COPY LONGER, (ON AVERAGE) THAN YOUR COMPETITORS?

Your copy needs to be completely different than your competitors, not just longer

24.IS YOUR COPY WELL WRITTEN?

Just because you wrote 4000 words doesn’t mean it’s good.  Either you’re an excellent writer or you’re not.  If you are then great, write your own content but if you’re not then hire a pro.  We specialize in SEO content creation at Robo Spy.

25.IS YOUR COPY WELL SCANNABLE?

Internet users scan before they read so your content needs to be scannable

26.IS YOUR COPY WRITTEN FOR AN 8TH GRADER?

Your content should be written to be understood and actionable

If someone can’t understand what you’re talking about then that’s going to be an issue

Visitors to your website are inherently self interested users who will want to know asap how you’re going to help them

27.IS YOUR COPY ENGAGING?

Being engaging when you write is critically important. People need to consume your content before they take action. If users are engaged and entertained while digesting your content that is a positive signal for your page. Google see’s that dwell time then rewards you by placing your page higher in the SERPS. It’s all about keeping users engaged.

28.DOES YOUR COPY USE SHORT PARAGRAPHS?

Keep your paragraphs short and scannable 

29.ARE YOUR HEADINGS STRUCTURED LOGICALLY

Using logical page structure is a good practice. Every page should have an H1 tag and then you should follow it with an H2, H3, H4

30.IS YOUR COPY USING DESCRIPTIVE HEADINGS?

A reader should be able to scan your headings and understand exactly what the content is about. In other words, headings that tell a story. This is important as readers almost always scan content before they commit to reading the entire thing. That’s why descriptive headings are so important.

31.HAVE YOU USED KEYWORD VARIATIONS, LSI KEYWORDS OR SYNONYMS IN YOUR HEADINGS?

Sub headings should include variations of your primary keyword, LSIs and synonyms

32.IS YOUR COPY USING BULLET POINTS AND NUMBERED LISTS?

Use bullet points and numbered lists as frequently as you can. This will break up your content and make it easier for readers to commit to digesting it

33.IS YOUR COPY FRESH?

You should review your content at least once a year to make sure it’s still accurate

34.DOES YOUR PAGE HAVE AS MANY OR MORE IMAGES THAN YOUR COMPETITORS?

35.ARE YOUR IMAGES UNIQUE TO YOUR WEBSITE

Unique images make your page more interesting and engaging and you should aim to have at   least as many unique images or more as your competitors

36.ARE YOUR IMAGES HIGH QUALITY?

Having unique images and graphics on your page will improve your brand’s perception  Getting unique images is the first step, the second step is making sure that they’re actually good

Low quality pictures and graphics hurt your brand’s perception

37.ARE YOU USING THE RIGHT IMAGE FORMAT?

Use PNG and JPG because they’re the most common

38.ARE YOUR IMAGES SIZED APPROPRIATELY?

Your image should be sized and uploaded as the size that are going to appear on your page. This prevents image downsizing which will improve your page’s loading speed

39.ARE YOUR IMAGES COMPRESSED?

Your quality images need  optimized for loading speed by being compressed so they load quickly.

40.DO YOUR IMAGES HAVE DESCRIPTIVE FILE NAMES?

Google recommends using descriptive file names for your images on your contractor websites but what does that mean? It means you should save your images based on the contents of the image. For example, if your picture is of a black dog by the lake then your file name should be black-dog-by-the-lake. This will help with your image performance.

41.DO ALL YOUR IMAGES HAVE DESCRIPTIVE AND ALT TAG DESCRIPTIONS?

Being engaging when you write is critically important. People need to consume your content before they take action. If users are engaged and entertained while digesting your content that is a positive signal for your page. Google see’s that dwell time then rewards you by placing your page higher in the SERPS. It’s all about keeping users engaged.

42.DOES YOUR PAGE HAVE VIDEO CONTENT?

Video is one of the preferred mediums of content consumption online and it’s also one of the best ways to keep them on your page for longer which is a positive user signal

43.ARE THE VIDEOS RELEVANT TO THE PAGE/PRIMARY KEYWORD?

Like your images and copy, the video needs to be relevant to the page’s content

44.ARE THE VIDEOS UNIQUE TO YOUR BRAND?

To impress people with your brand you should be creating your own unique videos

45.ARE THE VIDEOS HIGH-QUALITY AND VALUABLE?

Your aim should be to create the best video content you can for your contractor website

46.IS THE VIDEO CONTENT RESPONSIVE?

Your videos should be easily viewable on all devices

47.ARE THE VIDEOS HOSTED ON THE RIGHT PLATFORM?

From an SEO perspective, YouTube is where it’s at because it’s the worlds largest free depository for video uploads and worlds 2nd largest search engine

48.ARE THE VIDEOS OPTIMIZED?

Your video’s title should match the keyword your page is targeting

49.DOES YOUR PAGE HAVE INTERNAL LINKS?

Internal links are a great way to build your site’s authority, improve your site’s crawlability and indexability and help you rank other important pages on your site

50.ARE YOUR INTERNAL LINKS USING DESCRIPTIVE ANCHOR TEXT?

Unlike external links, your internal links should use keyword rich anchor text

51.ARE YOUR INTERNAL LINKS OPTIMIZED BASED ON THE FIRST LINK PRIORITY?

Google only counts the first link/anchor text on your websites for contractors page

52.DOES THE PAGE HAVE BREADCRUMBS?

Breadcrumbs are useful for large or eCommerce websites

53.ARE YOUR INTERNAL LINKS USEFUL?

The goal of your page is to please the user so every internal link should serve a purpose or help the user in some way

54.ARE ALL OF YOUR INTERNAL LINKS USING PREFERRED URLS?

There are numerous things that cause URLs to change resulting in what’s called a redirect chain. Redirect chains force link equity to pass through a buffer and may actually slow your page’s speed if they are excessive redirect. We will audit your contractor website pages internal links to ensure they’re using their preferred URLs.

  NOT AN IDEAL SITUATION

55.DOES YOUR PAGE HAVE EXTERNAL LINKS?

Linking out to relevant and trusted resources builds the trust of your page

56.ARE ALL AFFILIATE, SPONSORED OR PAID LINKS USING A NO FOLLOW TAG?

Webmaster guidelines state that all paid links should have the No Follow tag

57.ARE ALL OF YOUR EXTERNAL LINKS SET TO OPEN IN A NEW WINDOW?

Your goal should be to keep users on your site as long as possible and that’s why you should make sure all external links open in a new window

58.DOES YOUR PAGE HAVE BROKEN LINKS?

Broken links hurt user experience and need to be tackled on a frequent basis

59.ARE ALL OF YOUR LINKS CLEARLY LINKS?

Links should always be underlined and should be a different color than the body text

60.DOES YOU PAGE LOAD IN LESS THAN THREE SECONDS?

Page speed is one of the most important UX factors. Robo Spy uses both Pingdom and GTmetrix to optimize your contractor website loading speed

61.IS YOUR PAGE RESPONSIVE AND MOBILE FRIENDLY?

The majority of all web searches will be conducted on mobile devices in the near future so your contracting website needs to be mobile-friendly

62.DOES YOUR WEBSITE HAVE AN SSL CERTIFICATE INSTALLED?

An SSL certificate is now a part of Googles algorithm and is therefore an important ranking factor.  Also, browsers will now labels websites with the “not secure” label if that site doesn’t have an SSL installed.  Users to the site will see the “not secure” warning and leave in a heartbeat without even going to the site for a second.  This is a big deterrent for users and will destroy your rankings.  There is no debate about this one.  You MUST have an SSL Certificate.

63.IS YOUR FONT TYPE LEGIBLE AND EASY TO READ ON ALL DEVICES?

64.IS YOUR FONT SIZE LARGE ENOUGH TO BE EASILY READ ON ALL DEVICES?

Having large readable font is super important on mobile and users shouldn’t have to pinch to zoom to read your text

65.DOES YOUR PAGE USE AGGRESSIVE INTERSTITIALS?

Full-screen ads that cover the interface of their host app or site will be punished by Google

66.DOES YOUR PAGE HAVE AGGRESSIVE AD PLACEMENTS?

Every SEO driven page should be built to serve the user first

67.IS YOUR ADDRESS PROMINENTLY DISPLAYED?

If you’re trying to rank your page in the local pack then your address needs to be displayed

68.IS YOUR ADDRESS USING STRUCTURED DATA?

Wrap your address with structured data to help Google’s algorithm better understand your page

69.IS YOUR PAGE USING STRUCTURED DATA?

Local businesses will benefit from using structured data

70.IS THE STRUCTURED DATA SET UP CORRECTLY?

You wanna make sure your structured data is set up correctly. We use Google’s Structured Data Testing Tool to find out if your structured data is set up correctly

71.ARE YOU GIVING HEALTH, FINANCIAL OR LEGAL ADVICE?

Any websites offering health, financial or legal advice will be under greater scrutiny according to Google

72.DOES YOUR PAGE HAVE THE APPROPRIATE DISCLAIMERS?

All health, financial and legal advice should be accompanied by appropriate disclaimers. This not only protects your business, but it’s also a signal of trust for your page.

73.DOES YOUR PAGE LIST AND LINK TO ALL SOURCES OF INFORMATION?

When you get information from another page, that you didn’t previously have knowledge of, you should link to that page

74.DOES YOUR BLOG CONTENT HAVE A VISIBLE AUTHOR?

Every informational page like blog posts should have a visible author

75.IS THE AUTHOR CREDIBLE AND QUALIFIED TO WRITE ABOUT THE TOPIC?

E-A-T also known as EAT which stands for expertise, authoritativeness, and trustworthiness

Question: What page is more valuable to a user? A page which is created by someone who has 20 years of experience in the industry they are writing about or a page that was written by some Jill of all trades writer you randomly find on the internet?

76.DOES EVERY BLOG POST HAVE A DETAILED AUTHOR BOX AND BIO?

Every blog post should have a detailed bio of the author that explains why the author is qualified to write about the topic

77.DOES EACH AUTHOR HAVE A DEDICATED AND DETAILED AUTHOR PAGE?

The author bio at the bottom of each post is a short description of your writer’s qualifications whereas the author page is a more detailed description with links to social media profiles

78.DOES THE PAGE HAVE CLEAR CALLS TO ACTIONS?

Google puts weight onto goal completions and a goal completion is the action that a user is supposed to take on your page. Now this will largely depend on the intent of the targeted keyword phrase. Your CTA will depend on the intent of the targeted keyword

Your CTA may be as something as simple as asking the user to share your page or leave a comment

79.IS THE PAGE SHAREABLE?

Social media sharing button should be prominently displayed on informational content because it’s more likely to be shared if it’s good

80.IS THE WEBSITE DESIGN MODERN AND UPDATED?

Are users having fun while they’re on your website? 

Hopefully they are or your competitors will create a more interactive site and pummel you in the Organics because of it.  Take note when you’re surfing the web today.  Pay attention to your own “user experience”. Which sites are simply fun to be on?