β WORLDβS BEST TO-DO LIST + SOP
TOP 50 THINGS A PRO PAINTER MUST DO TO BUILD HIS OWN EMPIRE
MASTER CHECKLIST (Copy / Paste / Screenshot)
Each item is color-coded by category:
π¦ Business Setup
π© Marketing & Sales
π§ Production / Field Operations
πͺ Growth & Scale
π¦ BUSINESS FOUNDATION (1β15)
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π¦ Write a business plan
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π¦ Do market research
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π¦ Choose a business name
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π¦ Choose legal structure (LLC etc.)
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π¦ Register the business
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π¦ Get EIN number
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π¦ Obtain licenses + permits
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π¦ Get insurance
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π¦ Open business bank account
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π¦ Set up bookkeeping/accounting system
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π¦ Buy tools + equipment
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π¦ Establish supplier relationships
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π¦ Build pricing strategy
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π¦ Define your service offerings
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π¦ Create professional branding (logo, decals, shirts)
π© MARKETING & SALES (16β33)
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π© Launch website (landing-page format)
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π© Create social media profiles
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π© Set up Google Business Profile
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π© Create before/after portfolio
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π© Collect testimonials
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π© Build printed marketing assets (yard signs, brochures)
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π© Launch advertising strategy
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π© Network with B2B partners (realtors, designers)
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π© Continue skill / business training
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π© Build a hiring plan for future growth
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π© Create employee training SOP
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π© Establish safety protocols
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π© Implement a quality control checklist
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π© Define payment policy (deposit β progress β final)
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π© Create a scheduling system
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π© Build a customer service SOP
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π© Write contracts + terms for all projects
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π© Create invoicing + payment collection system
π§ OPERATIONS (34β43)
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π§ Ensure tax compliance
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π§ Build emergency cash reserve
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π§ Create growth strategy (commercial, cabinets, etc.)
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π§ Consult legal counsel (once per year)
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π§ Create feedback loop (post-job review ask)
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π§ Launch referral program
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π§ Stay updated on modern coatings + tools
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π§ Do community engagement (sponsorships etc.)
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π§ Track KPIs (leads / quotes / closes)
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π§ Quarterly SWOT meeting (Strengths Weaknesses Opportunities Threats)
πͺ SCALE / DOMINATION (44β50)
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πͺ Backup suppliers (never delay a job)
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πͺ Use technology (Jobber, CompanyCam, QuickBooks)
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πͺ Master time blocking
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πͺ Manage debt wisely (invest, donβt impulse-spend)
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πͺ Build expansion roadmap (cabinet β commercial β multi-crew)
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πͺ Self-care (sleep, exercise, boundaries β avoid burnout)
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πͺ 90-day review / adjust / optimize
β SOP DETAILS (Action Steps for Each)
Here are the short, punchy, execution-ready instructions.
π¦ BUSINESS FOUNDATION
1. π¦ Business Plan
Create a one-page plan:
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Who you serve (example: residential interiors + kitchen cabinets)
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Revenue goal (example: $30,000/month)
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Average project size (example: $4,800)
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of jobs needed (example: 7 jobs/month)
π SOP RULE: If the plan canβt fit on one page β itβs not clear enough.
2. π¦ Market Research
Search FB Marketplace, Yelp, Google, and FB groups.
β Identify 3 competitors
β Secret shop them (βHi, can I get a quote?β)
β Note response time / pricing / professionalism
3. π¦ Choose Business Name
Rules:
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Include trade + location
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Easy to spell
β
Looks good on a hoodie and truck
Examples:
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β Vancouver Kitchen Cabinet Painting
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β Elite Commercial Coatings β Phoenix
4β8. π¦ Legal + Insurance Setup
Steps:
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Register LLC / Sole Prop / Corporation
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Get EIN (IRS.gov)
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Apply for painting/contractor license
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Buy general liability insurance
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Workers comp when hiring
π₯ SOP POWER MOVE: List βfully insured + licensedβ on every quote.
9. π¦ Business Bank Account
Separate money = clarity + easier taxes.
10. π¦ Accounting System
Tools:
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π΅ QuickBooks Online
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π’ Wave (free)
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π§ Jobber (estimating + invoicing + scheduling)
11. π¦ Tools + Gear
Bare minimum kit:
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Graco 390 sprayer (cabinet-ready)
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2.5″ angled sash brush (Wooster / Purdy)
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Quality drop cloths
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Masking paper + 3M hand masker
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Clean vehicle (image matters)
π« DO NOT buy cheap sprayers or off-brand paint.
12. π¦ Supplier Relationships
Walk into Sherwin-Williams and say:
βIβm launching a painting company and plan to buy consistently. Set me up with contractor pricing.β
Boom β instant discount.
13. π¦ Pricing Strategy
Three-tier pricing:
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GOOD
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BETTER
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BEST
Clients almost always pick BETTER.
14β15. π¦ Service & Branding
Pick a specialty β cabinets or commercial yields higher revenue.
Uniforms + logo + yard sign β trust.
π© MARKETING & SALES
16. π© Website (Landing Page Format)
Only ONE goal:
π Generate a lead.
MUST HAVE:
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Before/after photos
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Social proof
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Call to action: “Request Quote”
17. π© Social Media
Platforms to use:
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Facebook Page
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Facebook personal
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Instagram
π― RULE: Document. Donβt pose.
Show YOU working, not stock pics.
18. π© Google Business Profile
This is your #1 free lead generator.
Weekly:
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Post photos
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Request reviews
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Add recent project descriptions
19β21. π© Build Proof (Portfolio + Testimonials + Yard Signs)
People donβt believe painters β they believe results.
22. π© Advertising Strategy
Start with FREE:
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Facebook groups
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Apartment complexes
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Realtors
Paid ads ONLY after foundation is solid.
23β31. π© Sales Infrastructure
Scripts, follow-up cadence, objection handling.
π’ CRM rule:
If it isnβt tracked, it never happened.
32β33. π© Contracts / Invoicing
Never start without:
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Deposit paid
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Signed contract
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Colors confirmed
π§ OPERATIONS
34. π§ Tax Compliance
Quarterly filing avoids headaches later.
35. π§ Emergency Fund
Goal: 2 months operating cash.
36. π§ Growth Strategy
Decide:
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Cabinet-only?
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Commercial?
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Multi-crew residential?
Each requires different marketing.
37β43. π§ Legal / Feedback / Metrics
Track weekly:
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Leads generated
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Quotes sent
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Jobs closed
Growth = data + consistency.
πͺ DOMINATION / SCALE
44. πͺ Backup Suppliers
Keep 2 suppliers so jobs never stall.
45. πͺ Tech Stack
Recommended:
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Jobber
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CompanyCam
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QuickBooks
46. πͺ Time Blocking
AM = admin / estimating
PM = production oversight
47β50. πͺ Scaling the Empire
Goal:
Stop painting with your hands
Start painting with your business.
You run the business.
Employees run the brushes.
β FINAL WORD
The day you stop chasing leads is the day the business becomes real.